Natalie De Souza Ferreyra (USA)

Head of Integrated Business Marketing
Snap Inc.

Natalie is responsible for building out the video and digital content strategy across all social media platforms. This includes managing digital ads for acquisition marketing plans and owning the execution, personalization and optimization agenda. Natalie also acts as the face of the company for all online videos including social media ads, live shows on Facebook and YouTube, organic social videos, and at conferences worldwide. Previously,  Natalie co-founded original live shows for Beauty Bible TV, a Facebook page with 2 million followers, acting as an influencer and influencer strategist for all live content. She started her career at Disney|ABC Television Group focusing on communications, press relations and social media.